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I was able to ask both Jonny and Steve direct questions about how to build successful self publishing business on site before I even considered writing my first book. Perrin and I followed the steps of Nick Loper's launch process from that guest post pretty closely.
In addition, Nick also created a more in-depth Kindle Launch Course on Udemy that we downloadd as well and followed. So, while many of the steps below do have our own unique twist, I would be remiss to say that Jonny, Steve, and Nick have not provided valuable wisdom in shaping our launch process. Okay, let's jump into actually how to make all of this happen!
Pick a Broad Niche In order to pick a niche , I have just a couple of simple rules. First you want to make sure that people are actually downloading books in this niche. In other words, try not to pick a niche that is so obscure that there isn't already books on the subject. You can see some of the best selling books by browsing all the categories of site. Second you want to pick a broad enough market that at least a few titles could be written in the niche.
Finally, I would pick a niche that you actually have some interest in. Whether that's parenting, camping, or business management; pick a niche that appeals to you and has a fairly large established audience. Update: Since writing this post, I found a great software tool that can help you cherry pick the best niches for Kindle books. That software tool is Publisher Rocket. I highly recommend that you go and check out the demo video here , it's very powerful. Plan for Future Success If you are looking to build a long term self publishing success, you don't want to be a one hit wonder.
According to successful self-published authors like Steve Scott and Jonny Andrews, you want to eventually build up your library of book titles. Once you have a few titles all in the same niche, downloaders of one book will browse other titles that you have and will many times download if they liked your first book. This is really just a classic example of finding your target market and selling additional stuff to them.
If all your books are on fishing for example, a person interested in catching Bass might also be interested in catching Rainbow Trout; so if you've written both these books you can get 2 sales instead of just one.
However, if you've written one book on Bass Fishing and another book on Sewing, the chances that the bass fisherman is interested in a book on sewing is very very slim.
You could use the same general strategy with a children's book or fiction books as well.
So, you must absolutely plan for your future success by sticking in your niche! So, before you settle on a niche think about whether or not you can see lots of additional book titles in the same market that will appeal to a similar audience.
Determine If Books Are Selling Well in Your Niche If you want to make more than a couple of dollars a month by self-publishing a book, you need to make sure that the category you are targeting has enough downloaders. This step is so important. It will either solidify your decisions made in steps 1 and 2, or may tell you to completely scrap the niche you've picked and try something else.
In a nutshell, I want to see the best sellers in my chosen category with an site best seller rank of at least 10,; and finding titles under 5, is much better. A lower rank means that the book is selling more copies. If a book is ranked 5, on the Kindle store, that means it's probably selling anywhere from 20 to 40 copies a day this is not an exact science but just a best guess based on my own book.
A book with an site best seller rank of 10, or higher is most likely selling less than 10 copies a day and perhaps much less just depending on where it ranks. I don't know about you, but I don't want to write a book that only sells 1 copy a day. I want something that can potentially make 4 figures a month! By going to the Kindle Short Reads you will only see the books selling well that are under a certain length. This can be an interesting category to compare what other short kindle books are doing on site; however, for research purposes, looking at the overall eBooks section is sufficient.
I want to find the subcategory that most closely matches the book that I plan to write. So, let's dig a bit deeper: If you wanted to write a book about Rivers…this is the category you would want to check out. This is way above the 10, threshold that I mentioned earlier. Browse millions of products on site. Join us for lists, tips, news and fun stuff about books and reading in digital times. You can read Ebook Friendly not only on a computer, but also a tablet or smartphone.
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